Story of our
Campaign & Brand
Active Childhoods
"Active Childhoods" by Abdec is a movement that champions the importance of outdoor play in children's lives amidst the digital age. With the mantra "Happy Memories, Healthy Life," we strive to create a generation that embraces physical activity and well-rounded development.
Our initiative aims to rekindle the joy of outdoor play, empower parents to facilitate active experiences, build a supportive community, and offer educational resources emphasizing the benefits of outdoor activities. Join us in this journey as we redefine the modern childhood experience, prioritizing health, happiness, and the creation of enduring memories.
ABDEC Legacy
Abdec, a beloved brand, originally emerged on the scene in 1942, introduced by the esteemed Parke, Davis & Company in the USA. In 1952, it made its significant foray into the Indian market, forging a deep-rooted connection with countless households. Renowned for its liquid multivitamin formulation, Abdec swiftly became synonymous with children's health and vitality across the nation.
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Fast forward to the year 2023, and Abdec is experiencing a renaissance, spearheaded by GoApptiv Wellness. This revival is not merely a relaunch but a pledge to uphold the same legacy of trust and belief that generations of Indians have cherished.
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With a storied history steeped in excellence and a fresh, forward-looking perspective, Abdec continues to serve as a symbol of unwavering quality and reliability. It stands as a guiding light for families, illuminating a path towards healthier and brighter futures. In a rapidly changing world, Abdec remains a steadfast companion, ensuring that the commitment to a healthier life and the creation of happier memories persist, cementing its position as a trusted partner in the journey of well-being.
